‘ALLSAINTS’ by AllSaints Spitalfields
A new unisex fragrance aims at 16 to 18 year old consumer group Market Level: Mass Market
The first unisex perfume of Allsaints will be named as ALLSAINTS, which has a unique scent that expresses individuality and attitude of adolescents. is the scent is a reminiscence of ocean and wood in a fresh and sparkly way. The 40 milliliters volume perfume will be contained within a cylinder shaped bottle that made of metal and transparent glass, which has a length of approximately 3.5cm at its base, 1cm lid and 7cm length. Also, the skull logo appeared at the top of the bottle. The outer package’s design consist of a triangle shaped box made of burnt textured paper with the text of ‘ALLSAINTS stenciled on the bottom right corner.